Advertising Agency

What is an Advertising Agency?

An advertising agency creates advertisements for clients that will be used in the various media.

Skills

*Thorough understanding of advertising as a component of marketing *Ability to familiarize yourself with the client's product/service in a short time *Copywriting *Experience in the field is helpful

Resources

• The Advertising Council

• American Advertising Federation

• International Association of Business Communicators

• American Association of Advertising Agencies

Publications

• Advertising Age

• Adweek

• Folio

The Advertising Agency Business : The Complete Manualfor Management & Operation

How to Start and Run Your Own Advertising Agency

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