Online Advertising for Your
Offline Business
When you want to advertise your business to your local market, you choose local and regional media to get the job done. Advertising your business online is no different. You can promote your local business online by listing with local and regional resources. Online marketing, combined with your traditional marketing, will broaden your market with very little investment.
Newspapers
Most major newspapers and many smaller publications now have websites. You can have an ad just on the web, or in both the print and web versions. Sometimes, when you buy a print ad, it is added to the website for free or a small charge.
Locate local newspapers at:
Television and Radio
By nature, the visitors to TV and radio websites are their local audiences. Contact the stations that serve your area and ask about advertising on the website.
TV and radio station websites can be found at:
Yellow Pages
As the web becomes more main stream, customers will use online resources more frequently to find the things they need. This will include searching for local businesses. Instead of thumbing through their print copy of their phone book, customers can find your business with the click of a mouse.
You can enhance your listing in many of these directories, just as you can in the printed version. On Yahoo's yellow pages, for a small monthly fee, your business can be one of the Featured Businesses. This listing includes additional information about your business that you would like customers to know, such as business hours, website address, or alternate contact information.
Find the yellow pages in your area at the following websites:
Local Directories
City guides and regional directories offer you the opportunity to be listed with other businesses in your area; providing one-stop convenience for customers.
Find local directories at:
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